Selling Andover-North Andover-Reading Area Real Estate

Successfully sell your house in your timeframe for the highest price with our 

Our National News stories can get you Huge Exposure For Your Home's Listing. In advance, we will have you proactively addressing issues that will turn Buyers off while highlighting the best features of your home adding to its value. 

4 Things Successful Sellers Do:

Don’t worry about where the market has been. Keep your focus on where it's going.

ACT FAST WITH OFFERS: When you do get an offer on your home, act quickly and decisively. Letting offers sit around without acting can be a huge mistake. Things can change quickly in the mind of a prospective buyer. Acting quickly while the excitement and interest level are at a high point can be very important. 

"Detail" your home for sale. Your goal is to set your home apart from every other home on the market - instantly attracting buyers to your home so much so that they won't walk away without an offer and will 'fall in love' with yours.

Total Market approach of attracting a large pool of qualified buyers rather than a limited or narrow buyer group.

Have a success strategy to help buyers get what they need in order to move through all parts of the transaction smoothly. Avoid and eliminate potential problems by having ALL the information and answers possible, a complete property presentation book, list of suppliers and more. Once in escrow, lack of information or answers can undermine your sale.

What do you get with a Homesale Success Plan?

Your Home's Best Selling Price

You are in a race against time—the best price you’ll get in today’s market is the one you will get now. If you wait, your price will be lower. And every month that the value and salability of your home stays flat or slips, (even if the market is rising) your costs remain the same. Statistics show that the best opportunity to sell your home is within the first few weeks of putting it on the market. Weigh all factors when pricing your home.

80% of the marketing of your home is done when you decide what price you will list your home for. Because the first weeks are the most productive for attracting buyers and actually selling, studies show that the longer a property stays on the market, the less the seller will net at closing. We expect that not every seller is in a rush to sell, has to move or is under financial pressure, but we do expect you to be motivated to get your home sold (and not just listed for sale) It is essential to have a marketing plan and we call that a Homesale Success Plan in conjunction with pricing your property at a competitive market value from the start. Our market is so competitive that even overpricing by a small percentage can mean that your home will not sell.

PRICING IN THE MARKET vs ON THE MARKET is key

An Overpriced home:

•  Sits on the market- Will not net you the most amount of money in the shortest amount of time
•  Minimizes offers while other like-kind homes are priced more competitively
•  Lowers agent response –Agents are aware and don’t like to show houses not in market range.
•  Wastes your time- Showings can be intrusive and inconvenient, even more so when no offers are made
•  Limits qualified buyers- Buyers in the true market range are eliminated and they never see your property
•  Limits financing- Lender appraisals almost always challenge or stop the deal in overpriced homes
•  Nets less for the seller –Owners continue to make unrecoverable interest payments to their loan
•  Causes buyers to question sellers' motivation Sends message that you're unreasonable or perhaps difficult to deal with