I've just been searching our MLS looking at properties for a client and I'm amazed at how many listings have only a few photos (a lot with only one!), no room measurements, no features, no visual tours...nothing to excite buyers and make them want to pick up the phone and call and make an appointment to see the house.
It takes an expert to be known as the REexpertTM and Susan Sells has been selected by the only 3rd party advocate company for real estate, the Real Estate Advocate as Greater Boston's expert.
Today, with the Internet used by 80% of the Buyers searching for homes, listings with more than 20 photos, virtual tours, and property details are what they're looking for. After all, the Internet is all about information. A listing with only a photo and little else will be overlooked by all but a few lookers.
Why some Sellers allow their agents to short change their listing baffles me. Why, when they're interviewing agents to hire to sell their most valuable asset, do they not look at the agent's marketing effort for other clients. Folks, we agents all charge about the same fee. Why not get the best marketing for your dollar? Why Settle For Less?
My Seller's Edge Marketing Program includes multiple photos on line, at our web site, in our MLS, at Realtor.com and more than 30 other sites that I have linked to the listing. You'll get a first class Visual Tour with numerous photos, descriptive copy, and tools like mortgage calculators and maps to help Buyers key in on your property. We pay for a Showcase Listing on Realtor.com to get better viewership.
We do an impressive full color Feature Brochure with multiple photos for the house, neighborhood mailouts, Property Information Books, and dozens of other services that build value and get Sellers TOP DOLLAR!
There is a difference in Realtors and what you get for the service you're paying for...check it out, compare what's being offered. Don't settle for less than an expert!